This project ran at the opening evening of “Ink Press Go!” at The Mill in March 2017.
Arts organisations need to provide data about their audience to funding bodies. This information gives valuable insights into how people engage with the arts, but the information is not neutral. It is often necessary to quantify the social good that a project does in order to justify the funding (which is a bit like nailing jelly to a wall), or it can be a market research exercise.
This project is an experiment using data collection.
The questionnaire asks questions that are useful to the organisers and the artists taking part, and that may be of interest to the audience.
The process contrasts the choices we are given in questionnaires with the choices involved in a creative process, and how both experiences affect us.
The display can be read as codified data – all the answers can be referenced to the key – and it becomes information provided by and for the audience community, the artists and the organisers.
The show can also be seen as a collective artwork, changing the role of the audience community. It is a bit like an abstract group selfie, and considers the methods we use to understand others.